I love LL Bean. Maybe not the most fashionable of brands, but I've been known to cart a boat and toat until it has holes, and good luck trying to get me out of my wicked good slippers (Seriously if you dont have a pair BUY THEM NOW. nothing is better on a rainy day than those puppies)
But LL Bean's reputation for mom-wear may just be changing with this announcement- It's launching a new line, called LL Bean Signature. I've only been able to see some small photos but I'm at least curious to see what this stalwart brand is introducing.