Saturday, January 31, 2009

T by Alexander Wang

“Necklines are stretched and armholes are strategically lowered so that it looks worn in. It’s like sleeping in a T-shirt and then wearing it the next day. It’s not this crisp little T out of the dryer. It’s draped and kind of wilted."
- Alexander Wang on his diffusion line, T by Alexander Wang

That's right ladies and gentlemen, the new alexander wang diffusion line has finally arrived. I was super excited when I first learned of the line, and finally seeing the product has only made my anticipation grow. And the best part? the prices. Nitrolicious reported that they would be selling wholesale for $26 (tanks) to $40 (dresses). WHAT??? I am soo there. When I learned that saks had them on preorder I clicked over as fast as my fingers could type. Imagine my dissapointment when even the sleeveless tees were selling for $74. I've worked in retail, so I have some compassion for the stores- they definitely have a lot of costs- rental, wage, electricity... but that's over a 280% markup!

Maybe that's the norm, but if so, I think that there's going to need to be some industry-wide restructuring. Maybe saks has an exclusive contract with alexander wang, but it doesn't seem like it'll be very long until a web-only store pops up that can undercut saks

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