It seems like everyone is claiming proenza schouler's newest bag, the ps 1, as the anti-'it' bag. While I understand that the bag may be covered in gaudy logos, it's still quite distinctive and with all of the press it's gotten I think it will be hard to escape the label.
So I wasn't exactly well imagine my suprise when I saw it on lipstick jungle (yes, I know, it's one of my guilty pleasures). The character playing it is a loud outgoing publicist, in other words exactly the person you would expect to be carrying an 'it' bag.
The bag is totally fabulous, but as an example of an anti-it bag? Hardly.
p.s. props to the costume department. This was so appropriate!